01 - The JAC
Your jacket becomes vibrant and playful with stretch cuffs, sporty style lines and your favourite number on the back. Smart enough for the office. Yours enough for the weekend.
02 - How it works
Your existing jacket - beautifully customised by combining it with the sporting top you love, but never wear. Your story front and centre.
The one already hanging in your wardrobe. Black, navy, grey - whatever you reach for.
The shirt you can't part with and never wear. A number, a crest, a race, a team.
Individually designed, cut and sewn into one jacket you'll wear on repeat.
An exceptionally striking jacket that gives two things you already own a whole new edge and dimension. This is much more than upcycling - this is precision, detailed, tailoring customisation.
What will you choose to become your JAC?
03 - The origin story
There were two versions of the same woman hanging in one wardrobe.
One was a black suit jacket. Sharp shoulders, clean lapel, cut for the boardroom, but over the years had simply become a little too ordinary. The other was a green number four touch rugby shirt: worn representing Guernsey at the Euros in Paris 2008. Memories made to last a lifetime, a shirt that represented more than an island team. A number that stopped meaning a position and started meaning an identity.
One was now overlooked. One was folded and never worn at all. Both were kept, for exactly the same reason; neither could be given away.
The JAC came out of refusing to choose. Not a patch, not a memento in a box, not a keepsake quilt. A jacket. Deconstructed and then recreated. Properly drafted, properly panelled, properly finished with the shirt's colour running through the style lines and the cuffs, the number carried on the back where it always was.
Minimal additions, minimal waste. And the result was the thing neither piece had been for years: worn, constantly, on purpose.
· Kay Davidson
04 - JAC stories
No two are alike, and none of them are meant to be. Each one starts in somebody's wardrobe and ends up somewhere they never expected to wear it.
05 - About - Kay Davidson
I've spent my career in fashion design and sustainability, drawing for brands, advising on supply chains, and talking, often quite loudly, about what the industry does and doesn't own up to. I can smell greenwashing a mile off.
The JAC is the least abstract answer I've found. It doesn't ask you to buy better. It asks you to look at two things you already have - one you seldom wear and one you can't let go of - and lets me turn them into a single piece with a whole new life ahead of it.
Using what already exists. Finding the best utilisation of your memory piece. I add the design and the tailoring, which I take extremely seriously, creating one-of-one by hand. Detail obsessed, finished to a standard beyond what the original jacket was made to.
It's sustainability you'd want to wear anyway. That's the whole point.
06 - Call for ambassadors
You bring individuality, discipline and ambition to everything you do. Your style should be no different.
We're looking for sportswomen who share our vision. More than ambassadors, we want collaborators. Your perspective, individuality and voice will help shape our brand as we grow, and with the right women in our corner, we can help revolutionise the clothing industry.
Become part of the community. Let your JAC be the talking point off the pitch.
07 - Be in the know
With everything premium and bespoke in life, good things are worth waiting for. Come with us for the journey, receive priority order status* and a unique 20% discount code to use on your first purchase as a thank you for being an early fan of the JAC.
* Priority order status is awarded by timing of sign up. The earlier you follow us by email, the further up the queue you are. It's first come, first served, as it should be! You can also reserve which 'JAC stories' edition number you would like your JAC to be. Editions 007 and 011 are already reserved for customers. (These numbers feature on a label inside your JAC, proving its authenticity and uniqueness.)
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08 - FAQs
Two things: the jacket you would like customised, and the memory piece you can't part with. A blazer, a tailored jacket or a smart coat works best; the memory piece is usually a playing top, squad tee, race shirt e.g. marathon or cycling top but we can also work with any favourite clothing item.
We will send you pre-addressed, tracked packaging for you to pop your items into to ensure they arrive safely and promptly at the studio.
If your memory piece is too precious to be cut up - talk to us - we can arrange for a copy to be made.
Often fixable. But depends upon each individual jacket and person, plus there is an additional cost. Send your measurements with your enquiry and we'll tell you honestly what's possible before you commit.
Each JAC is individually designed and made by hand, and there's already a wait list of orders to be made. Expect it to take from 4 to 6 weeks after we receive your items. You'll be given a more accurate date at the point of receipt and you'll also need to approve your design before any cutting can start.
The JACs will be made in either London or Guernsey and we work internationally so shipping times are in addition to the time required in the studio and workrooms.
Pricing will be confirmed at launch and will depend on your particular JAC pieces and the work involved. A simple panel-and-number is not the same job as a full conversion. As a guide: prices will range from £175 to £300. We are working on a detailed price list and will publish when available.
Those who sign up with us pre launch will receive a discount on their first JAC purchase of 20%.
Still curious?
Email the JAC Studio
